Business 2023 · Oct/Nov · Paper 12

Define the term business enterprise.

Explain one reason why a business might fail.

Define the term bankruptcy.

Explain one advantage of using retained earnings as a source of finance.

Analyse one way a business might improve the efficiency of its operations. [5] Section B Answer one question only. EITHER

Analyse two methods that a business could use to help employees satisfy their self- actualisation needs, as defined by Maslow.

Evaluate whether an ability to motivate others is the most important role of a hotel manager.

Analyse two reasons why there should be a close link between the marketing objectives of a business and its corporate objectives.

'This new airline will only succeed if it offers the lowest prices in the market'. Evaluate this view. [12] Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the publisher will be pleased to make amends at the earliest possible opportunity. To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cambridgeinternational.org after the live examination series. Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.